SALT IN THE AIR. NOWHERE TO RUSH.

A little salt.
A slower pace.

Days on the water. Barefoot evenings.
The kind of good time that stays with you.

Meet the Salty Beard

A COASTAL STATE OF MINDNEW JERSEY · BY THE WATER

01 / THE STORY

It started
with a beard.

And a really good day.

A little salt and pepper. A little sea salt. A name that felt like us.

The Salty Beard began with Mike’s beard—the grey coming in, and the salt left behind after a day on the boat or at the beach.

For Mike and Ellie, it became a way to capture a feeling: laid-back island time, feet in the sand, and being exactly where you want to be.

Relaxed, but considered. Simple, but full of character. Something to carry with you long after the sun goes down.

FROM MIKE & ELLIE

02 / THE ARTWORK

A beard.
An island.
A work of art.

The original idea was a beard silhouette that could also feel like a sandy island. Artist Ricardo Roig brought it to life through layered texture, blue waves, and a little salt.

It’s the heart of The Salty Beard—personal, playful, and tied to the water.

Original artwork by Ricardo Roig

03 / THE FEELING

Stay a little longer.

On the water

The breeze, the horizon, and a day with no particular destination.

Off the clock

Good company. Bare feet. A long afternoon becoming a late evening.

Close to the coast

That easy feeling you take home, wherever home happens to be.

Seriously salty sunsets & spirits.

A little salt.A slower pace.

It startedwith a beard.